A. Good Faith
1. So said, so done-open and direct communication;
2. Respect others, just like the way we hope to be respected;
3. Admit your own mistake-do not blame on others;
4. Make a good example in doing every thing.

B. Customer Service
1. Understand and Meet Customer Demands;
2. Increase Customer Values;
3. Rapidly Tackle Customers' Difficulties;
4. Analyze Problems and Take Actions in Customers' Views.

C. Pursue Excellence
1. Be proficient in all the businesses and add value to the system by putting your expertise into full swing;
2. Improve product quality, lower product cost, provide superior products and service;
3. Adopt rational system, accelerate the generation of results and fairly evaluate the results.